Partner and customer management

Evaluate partner-management software beyond the tracking link.

Assess how technology supports the affiliate business-partner channel—from attribution and partner administration to reporting, commission rules and migration.

When an evaluation is useful

  • Partner administration, reporting and commercial rules are spread across disconnected tools or manual work.
  • Tracking or attribution needs to be reviewed before a platform migration or market expansion.
  • Finance, commercial and technical teams need a shared view of calculation rules, access and ownership.

Evaluation frame

Treat the affiliate channel as an accountable business system

Here, affiliate means a business partner channel. The technology can support tracking, attribution, partner access, reporting and commission administration; Dealiga does not recruit players or run player-facing campaigns.

  1. 01Which partner types, tracking events and attribution rules are required?
  2. 02How do existing platform, analytics and payment records integrate?
  3. 03What can partners see and which roles control access?
  4. 04How are commission rules, adjustments, approvals and reporting handled?
  5. 05What data and historical rules must be migrated?
  6. 06How are contracts, support, pricing and change requests managed?

Dealiga

What Dealiga contributes

We bring commercial rules, reporting needs and integration questions into one evaluation frame, prepare provider discussions and keep proposal decisions visible. Campaign operation and player acquisition are outside this service.

Possible working outputs

01

Partner-operation brief

Partner types, tracking model, rules, roles and reporting needs.

02

Integration map

Systems, events, data ownership and migration questions to resolve.

03

Provider-fit notes

Relevant workflow support, limitations and evidence still required.

04

Commercial follow-up

Pricing, implementation, support and contract questions with owners.

Next move

Discuss a partner-management requirement

Send the requirement or provider proposition with this category preselected.